Company:  GIIB

Job title : Group Strategy & Communications Manager

Topic: Retreads future in a price war – Environment or profit? Or Both

Mr. Tai Qisheng currently holds the position of Group Strategy and Communications Managerof the GIIB Group after being promoted to the Headquarter from his previous role in GIIB’s subsidiary, Goodway Rubber Industries Sdn Bhd. Despite just a short time leading the Goodway Rubber Sales & Marketing Department before his new role, he has made immeasurable changes to the company‘s business model and secure numerous partnership projects with leading companies. One of the projects initiated by him has led the company to win a supply contract from USA’s No.1 tyre maker for supplying their Asia Pacific market exclusively. Today, he is in charge of leading the company’s strategy for the future developments in areas such as product innovation & technology, strategic mergers and acquisitions, business modelling as well as setting the Corporate Branding direction& Marketing strategies to effectively deliver the brand essence and purpose to the public.

Mr. Tai Qisheng holds a Bachelors of Commerce degree with double major in Finance and Accounting from the University of Sydney.